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Management & Leadership Post-graduate Mini-course

For an additional £1,090

Compatibility will be assessed during Consultation Session

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Syllabus

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Career Development
1.5 hours
Intro to Tech

What do we mean when we say Tech or Startup? What is the organizational structure of startups? What is the difference between B2C and B2B? And what verticals will I find this industry? This is the first step in planning your way into tech.

Career Development
1.5 hours
Business Positions in Tech

A good map can be crucial when taking your first steps in the tech industry. In this workshop you will get familiar with the types of organizations in the Tech Space - and the common roles & responsibilities you can find. We will dive deeper into the different aspects of the most common roles and what you need to prepare to get your foot in the door.

Career Development
3 hours
Career Barrier & Strengths

Figuring out what you want to do with your career can be daunting. You’ve done your research, you’ve been to career fairs, you’ve looked at job boards, and you’ve listened to advice from your nearest and dearest. But you are no closer to making a decision. The nagging question keeps coming back to you: How do I know which career is right for me? This workshop will provide you with perspectives, techniques, tools, and ideas that help you move forward with the career journey that is right for you. It's not about creating beautiful CVs or preparing to ace the interview. Nor is it about exploring the job market or looking at different professions. It’s about taking a step back from all that and working out what career success means to you. It’s about drilling down to really understand what your motivations and values are when it comes to career choice. It’s about acknowledging not only your skill set but also your personality when it comes to finding the right job for you. Then, it’s about taking actionable steps to develop your chosen career path.

Career Development
1.5 hours
What Tech Job is Right for Me?

You'll meet a career development expert for a one-on-one meeting at the beginning of the course. The expert will help you identify the tech position is that right for you and give feedback on your progress throughout the course.

Career Development
1.5 hours
Mini-Hackathon: Building a CV

We all hate CVs, but they are a necessary evil… A snapshot of our professional path to date to help us get to where we want to be, but HOW to create it and WHAT are the important sections? Recruiters spend not more than 30 seconds per resume! You have to stand out and make the right first impression. In this workshop you'll learn the recruiter's perspective and how to maximize your CV accordingly.

Career Development
1.5 hours
Mini-Hackathon: Building a Linkedin Profile

In this workshop, you will walk through the different use cases of LinkedIn, break down the elements of the member profile, and gain best practices to help you achieve your goals on the platform. At the end of this workshop, you will be able to tell your professional story in a compelling manner and tailor it to your career path.

Career Development
1.5 hours
Job Interviews: Best Practices

The recruiting processes in Hi-Tech companies are harder than ever. Most of the time, many candidates apply to a specific position, and you need to stand out. It starts with preparing a professional & appealing CV that suits the role you are applying to and later on gaining the knowledge and right skills to pass interviews. In this Jolt, you'll discover the structure of the recruiting process and the importance of understanding the role you are applying for. You'll learn how to present yourself as the most suitable candidate and practice how to answer tough character questions. You'll also get a deep understanding of the interviewer's perspective.

Career Development
1.5 hours
Personal Branding Online

Personal branding is all about creating opportunities. The thing is, you have to build and maintain your brand smart to get them. So, how do you talk about yourself online with confidence (but without sounding salesly)? And, how do you share content effectively without spending too much of your time every day?

Career Development
1.5 hours
How to Negotiate your Next Salary

Do you dread salary negotiations? Is it because of fear of rejection or of the feeling that something is non-negotiable? This Jolt will help you identify negotiation barriers, prepare effectively for salary negotiations, and avoid common mistakes. You will learn the process and tools of effective salary negotiations. Whether it's for a new job or your existing role, become comfortable negotiating your salary and asking for what you deserve. You will learn the process and tools of effective salary negotiations. Whether it's a new job or your existing role, become comfortable negotiating your salary and asking for what you deserve.

Career Development
6 hours
Career Transformation Project

The course is designed to give you all the tools, experience & hacks you need to start a new professional chapter in tech. Your project is to: Find the position & field you will apply for in the future, and understand it thoroughly. Put together your professional story - a story you will share in real interviews, to real industry experts / HR recruiters. You'll also prepare a slide deck that will be a part of your presentation and your online professional profile and present it. At the end of the course, you will pitch your experience, competence, and interests to a panel of experts. By acing this pitch, you’ll be ready to overcome every professional challenge you might face when searching and applying for your desired positions in tech.

Supported by investors
3 hours
Fundamental Techniques for Influencing Others

In the book How to Win Friends and Influence People, writer Dale Carnegie provides powerful techniques to get what you want from other people. In this Jolt, you will explore and practice the most recommended techniques this book has to offer. You will learn what it takes to be liked, convince other people to believe what you are telling them, and motivate people from a leadership position.

Supported by investors
3 hours
Written Communication: Make Your Emails and IMs More Effective

We use email and instant messaging (IM) non-stop. Yet, we scarcely stop and think if we are doing it right. Lack of clarity, information overload, and poor structure decrease our chances of getting the response we need and increase the chances of our message getting lost in someone's inbox. This Workshop will cover: When to use email, IM, or a different communication channel, Timing, Structure & length, Tone and Call-to-action, Throughout the Workshop, you'll challenge your email and IM writing skills and apply techniques to help get your message across.

Supported by investors
3 hours
Design for Non-Designers

Design isn’t only about intuition & talent - it’s about rules & context. In this Jolt, you’ll learn how to identify the graphic language of your company’s brand, reproduce it, and create new content that looks like a natural part of it. Even if you don’t have a well-defined brand, you can still apply this unique method to the templates you currently use. At the end of this Jolt, you’ll gain the confidence to design daily content, from presentation slides to social media posts, without the help of a professional designer.

Supported by investors
3 hours
Presentation Design: How to Turn Information Overload into One Clear Message

Your business ideas are worth nothing if you're unable to convey them effectively. Whether you're presenting at a big conference or your team's daily standup, your goal is to make people remember what you say and do what you want them to do. Learn a four-step framework for designing powerful presentations: 1. Formulating a clear and concise message 2. Turning your message into a compelling story 3. Organizing content into a structured slide-deck 4. Designing slides that strengthen your message * You'll be using Google Slides throughout the Jolt to practice the framework. *

Supported by investors
3 hours
Speak Like a Pro: How to Master Public Speaking

Getting people's attention and making them listen to your message is one of the essential skills in the job world today. In this workshop, we will explore the ‘must-have’ ingredients for mastering your public speaking skill that is relevant in every setting.

Supported by investors
3 hours
"Project Management: Initiate, Plan, and Launch a Successful Project"

The challenge begins when having to manage a project as you balance cost, schedule, quality, and content. In this workshop, you'll learn to organize projects right from the start, so that their execution will drive successful results. This workshop covers: Project charter: Mapping your roles and responsibilities (RACI), requirements, stakeholders, assumptions, and dependencies Scheduling: Setting priorities, creating a schedule, and building a Gantt chart with dependencies Risks: Contingency planning, measuring risks, and defining project success factors You'll leave this workshop with a proven framework for initiating and launching ambitious yet achievable projects.

Supported by investors
3 hours
"Work Smarter, Not Harder: Best Practices for Managing your Time and Energy"

“I know what I should do to be more productive, but I just don’t do it.” Sounds familiar? We all want to be more productive on a daily basis. Get more done in less time, increase our output, and be able to focus on our daily tasks, with high energy. In this workshop, we'll show you exactly how to master your day using tactics to boost your productivity, focus and energy.

Supported by investors
3 hours
Automate Everyday Tasks That Take Away Your Time (Zapier)

In this workshop, you will learn how to automate manual processes efficiently with Zapier (a tool for automating processes). You will practice defining, planning, and implementing robust automation processes that will save you time & money. At the end of this Jolt, you will gain the tools to turn daunting manual tasks into effortless automated processes.

Supported by investors
1.5 hours
Manage Projects Using Monday.com

Everything is a project. The question is, how well you execute it. In this workshop, you will learn the best practices for managing projects using the collaborative platform of Monday.com, you will practice solving real PM problems and visualize it on your boards. At the end of this workshop, you will be able to leverage collaboration platforms to manage any project and advance the values you wish to see in your team's projects.

Supported by investors
1.5 hours
Intro to Data

Data is the lifeblood of every modern business. Business leaders need to be able to analyze it critically and understand the roles, concepts, and terminology involved. If you are nervous or inexperienced when it comes to using data, this beginner-level Jolt will give you an accessible and practical introduction. If you're already working with data, it may be a useful refresher before you jump into our other related Jolts. In this workshop, you'll discover a simple, 3-step-framework for analyzing business data. You'll learn how to identify trends and gaps in data, explore ways to collect missing data and work out how to interpret it to get meaningful answers.

Supported by investors
3 hours
Google Sheets: Work with Data More Effectively

The skill of analyzing data (often with Google Sheets or Excel) has become an integral demand in business. Still, most people are hesitant when having to work with these programs. In this workshop, you will learn: How to fill in, sort, and search for data at minimum time, how to use critical functions, including VLOOKUP, which will help you retrieve data efficiently, creating a PIVOT table to analyze data. Why Google Sheets? We chose to teach data analysis using this program because you can easily collaborate on it and share it. Nevertheless, these functions and formulas apply to Excel and other spreadsheet programs.

Supported by investors
3 hours
Data Visualization

In this workshop you'll learn how to translate data insights into compelling visual stories for other key audiences: Customers, teams with different specialisms, senior stakeholders, journalists, investors, or the wider public. The workshop will give you skills and principles so that by the end, you can apply it on the simplest PowerPoint chart, or on more complex interactive visualizations. The workshop is a mix of a formal presentation, group discussion, and practical exercises. You'll leave this workshop having planned, designed, and refined your own visualization.

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Curated community
1.5 hours
Lean Startup: How to Build & Launch a New Product

Running a Startup or a new product means, before everything, uncertainty. In a restless world that moves fast and changes all the time, a new approach is required to build a successful, adaptive business. In this Jolt, you will explore the methodology described in the bestseller that started a movement - 'The Lean Startup' - to see how it can make any venture, initiative, and product successful and viable over time. You will learn how to discover what customers want using MVP and validated learning, validate a company's business model during all the product life cycle, and invest your efforts only in products that people will love and use.

Curated community
3 hours
Unit Economics for Startups

How do you ACTUALLY measure the progress of a startup? Between the "I have an idea" phase and the dreamy exit, there are so many numbers, Excel sheets, and metrics that can be both highly important and very distracting. As your business grows, you will realize precisely how many things you need to measure regularly for you to meet your goals. And new words and acronyms will keep on coming: KPI, LTV, Cohort Retention, Vanity Metrics, Unit Economics, Business Model, and more. At the end of this workshop, you will be familiar with the technical-accounting concepts that drive the company's strategy.

Curated community
3 hours
Market Research: Identify a Unique Business Advantage

As markets become more competitive, businesses need to research the market and identify their unique advantage in the face of competition. In this Jolt, you will learn the steps for conducting professional market research, without falling into misleading biases and facts. By following a well-defined process, you will be able to perform market research that reflects the real market situation, map competitors, and target market positioning.

Curated community
3 hours
Business Model Canvas

In this workshop, you learn how to apply the Business Model Canvas to your organizations to decipher your venture’s value proposition. The Business Model Canvas is strategic management and lean startup template for developing new or documenting existing business models. It is a visual chart with elements describing a venture’s value propositions to different customers, customer relations and channels, activities and resources, partnerships, revenue, and cost structures.

Curated community
1.5 hours
SWOT: How to Make Strategic Business Decisions

A SWOT Analysis is a simple, yet powerful tool for developing business strategy. It forces you to look at your business' strengths, weaknesses, opportunities, and threats - and come up with a solid plan for growing your business. In this Jolt, you will learn what a SWOT Analysis is and how to use it effectively when making strategic decisions. You'll also discuss when is most appropriate to use this model, and how to set the optimal conditions for it to be effective. Use this model to leverage your strengths and opportunities while minimizing your weaknesses and threats in the market.

Curated community
3 hours
"Intro to Product Management: Discover, Design, Build, and Control"

Product management might seem like an open minefield. As Product Managers, you have to identify problems with the product, design innovative solutions, lead the building process, and maintain it—all in minimum time with maximum effect. In this Jolt, you'll learn the process of creating MVPs (Market-Ready-Products). You will practice battle-tested tools, myth-busting insights, and tailored advice to get you started. At the end of this Jolt, you will gain a better and more methodological approach to business, data, and UX.

Curated community
1.5 hours
A/B Testing 101

Businesses continuously seek to optimize their products and increase conversions without taking unnecessary risks. The challenge is that you are NOT the user of your product and therefore, cannot genuinely foresee how users will interact with it. In this workshop, you will learn the basics of A/B Testing - a method for comparing two or more versions of a webpage or app against each other to determine which one performs better.

Curated community
1.5 hours
UX Design: Key Principles

When coming up with a new product, users determine how successful it might be. There are a variety of parameters that affect your users, which sometimes surpass the importance of looks and performance. User Experience is essentially the cornerstone of putting the user in the center. It covers most aspects of the way people feel about your product. This workshop deals with the most basic approach to UX and product planning using several key principles. You’ll learn what makes an experience a good one and how to make sure that the product is being developed with the user in mind. At the end of this workshop, you’ll be familiar with a set of guidelines that will ensure a better kickoff for your next product.

Curated community
1.5 hours
Behavioural Economics: What Really Drives your Customers?

“Wouldn't economics make a lot more sense if it were based on how people actually behave, instead of how they should behave?” (Dan Ariely) Standard economics assumes that we are rational, but fail to acknowledge that we are far less rational when making decisions. In this workshop, you'll learn common consumer biases as well as smart marketing techniques to take advantage of them. Use these techniques to gain a definite advantage when creating the brand messaging and customer journey. At the end of this workshop, you'll be able to evaluate how customers may respond to the marketing strategy and adapt it to meet their irrational yet systematic behaviour.

Curated community
3 hours
Buyer Personas: Understanding Your Consumers Better

Personalization is all about tailoring a product to specific consumer needs. The more precise it is, the greater the chance consumers won't accept living without it! In this workshop, you will put yourself in the shoes of your consumers. You will learn techniques to best define personas that truly represent the segments of the target audience.

Curated community
3 hours
Marketing Channels: Smart Ways to Get Traction

In this workshop, you'll learn how to free yourself from preconceptions around what marketing channels “work” for your business and identify the best method to attract as many customers as possible. To do this, we'll look at 19 marketing channels and use a tool to help narrow these down to the magic one (or two) channels that will be your growth levers. * Based on the bestseller 'Traction: How Any Startup Can Achieve Explosive Customer Growth' *

Curated community
3 hours
Intro to Paid Ads

In this Jolt, you will learn and practice using HubSpot as a sales, marketing, and service automation tool to grow your business. You will discover basic tools such as email tracking, sequences, and sales automation to help you better manage your sales process. You will also learn to launch effective marketing campaigns using inbound features such as landing pages, emails, lead management, SEO, and social media. For each topic, we will learn how to measure the ROI of your efforts through the reports created on HubSpot.

Curated community
3 hours
HubSpot Basics: Start Managing Marketing and Sales using a CRM

In this Jolt, you will learn and practice using HubSpot as a sales, marketing, and service automation tool to grow your business. You will discover basic tools such as email tracking, sequences, and sales automation to help you better manage your sales process. You will also learn to launch effective marketing campaigns using inbound features such as landing pages, emails, lead management, SEO, and social media. For each topic, we will learn how to measure the ROI of your efforts through the reports created on HubSpot.

Curated community
3 hours
Growth Hacking: Cost-Effective Alternatives to Traditional Marketing

Growth hacks are unconventional marketing tactics to acquire as many customers while spending minimum costs. In this Workshop, you’ll learn a formula for finding the right platform and content that’ll engage your audience and bring traction, even with a limited budget. You’ll examine popular growth hacking types and reflect which ones suit your business best. By the end of this Jolt, you’ll gain a set of creative ways to reach 10X more people with only a small fraction of money.

Curated community
1.5 hours
B2B Sales 101: From Generating Leads to Closing Deals

Sales are like climbing a high mountain. You must be appropriately prepared, follow a specific path, and use the right tools. Selling to companies is an even harder challenge. In this Workshop, you will learn the steps of the B2B sales process that the most successful companies use to sell their products. Sticking to this process will enable you to convert leads more efficiently, deal with objections, and make customers happy.

Curated community
1.5 hours
BizDev Essentials: Identifying Partnerships & Mapping New Channels

An essential stage in business development is finding the right partner. In this introductory workshop, you will learn a four-step method to identify a partnership that drives strong business growth. By committing to this method, your chances of formulating win-win partnerships could only increase.

Curated community
1.5 hours
Battle Churn: How to Detect Customers at Risk and Increase Retention

Though often overlooked, churn is a huge obstacle in scaling your business. In this workshop, you will learn the Customer Health Model, which will enable you to identify which customers are at risk, predict potential challenges, and lower churn rates. By the end of this workshop, you will have the tools to generate a Customer Health score for a business and optimize its customers' journey.

Curated community
1.5 hours
Quick Wins to Improve Your Customer Experience

A recent Forbes study shows that retaining an existing customer could be EIGHT TIMES CHEAPER than acquiring a new one! The key to successful retention is to create a customer experience that is innovative, technological, and most importantly - human. In this Jolt, you will learn how to illustrate a customer journey map, prioritize your interaction points with customers, and come up with a strategy to improve those interactions. At the end of this workshop, you will gain a better understanding of how to create that WOW effect for your customers and provide service that is professional and human.

Curated community
1.5 hours
Guest Lectures: Meet Experts From The Tech Industry

Business Orientation
1.5 Hours
Lean Startup: How to Build & Launch a New Product

Running a Startup or a new product means, before everything, uncertainty. In a restless world that moves fast and changes all the time, a new approach is required to build a successful, adaptive business. In this Jolt, you will explore the methodology described in the bestseller that started a movement - 'The Lean Startup' - to see how it can make any venture, initiative, and product successful and viable over time. You will learn how to discover what customers want using MVP and validated learning, validate a company's business model during all the product life cycle, and invest your efforts only in products that people will love and use.

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