* Bring laptops! You're going to use them :) *
As markets become more competitive, businesses need to research the market and identify their unique advantage in the face of competition.
In this Jolt, you will learn the steps for conducting professional market research, without falling into misleading biases and facts. By following a well-defined process, you will be able to perform market research that reflects the real market situation, map competitors, and target market positioning.
This Jolt is perfect for managers and entrepreneurs interested in doing competitive analysis independently for their business.
Questions this talk answers:
What can market research teach you about your business?
How do you conduct market research and draw conclusions that benefit the business?
Which technique should you use for market positioning?
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