Nov
19
17:30

Consumer Research DIY: How to Conduct Polls and Focus Groups

Workshop
Hebrew Session
Elia Gatti
UX Researcher -Speech @ Amazon
Elia is a behavioral scientist using UX and HCI Research with a highly multidisciplinary background and an outstanding scientific record. He's worked in both academic and industry settings, developing a wide set of skills to investigate human behavior, perception and emotions. Elia is particularly interested in human-computer, human-robot, and human-human interaction in the real world as well as in virtual and augmented environments, and today, works as a UX Speech Researcher at Amazon!
More about 
Elia Gatti
* Bring laptops! You'll be using them throughout the Jolt * Any business idea, no matter how innovative it is, must meet the needs and behaviors of its consumers. In order to gain insight on these needs, businesses often use polls and focus groups. The question is, how do you conduct them appropriately so that you can trust their results, and how can you do them on a minimal budget? In this Jolt, you'll discover a framework for conducting reliable polls and focus groups independently. You'll learn how to define the goal of your research, determine the best method for it (polls or focus groups), and plan its execution. At the end of this Jolt, you'll be able to start testing your ideas in a much more objective, yet scalable, way.

Questions this talk answers:

01

How Do You Formulate Objectives And Outcomes Accurately?

02

What Is The Right Research Method To Test Your Objectives?

03

How Do You Plan Valid Polls And Focus Groups In Your Daily Work?

See the full programme

Elia Gatti

UX Researcher -Speech @ Amazon

About
Elia
Elia is a behavioral scientist using UX and HCI Research with a highly multidisciplinary background and an outstanding scientific record. He's worked in both academic and industry settings, developing a wide set of skills to investigate human behavior, perception and emotions. Elia is particularly interested in human-computer, human-robot, and human-human interaction in the real world as well as in virtual and augmented environments, and today, works as a UX Speech Researcher at Amazon!

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