Mar
29
17:30

User Acquisition: A Beginner's Guide to Marketing Funnels

Workshop
Hebrew Session
Lilach Dahan
Head of Digital Marketing @ Homeis
Lilach is an experienced digital marketing professional. She studied her BA in Psychology and earned her MBA at Tel Aviv University. She started her marketing roles as a content writer, social media and campaign manager alongside her successful blog. After leading the content, social and email marketing teams at Playbuzz, she's now working as head of digital marketing at Homeis, an app made for immigrants.
More about 
Lilach Dahan
In a recent poll, marketers identified 'planning across consumer touchpoints' as their #1 pain point. In this introductory Jolt, you will learn a five-step method for building a segmented funnel that meets consumers across multiple platforms and drives them to take action. At the end of this Jolt, you will have the tools to create a marketing funnel that tells a persuasive story.

Questions this talk answers:

01

Where Do Marketing Funnels And Customer Journeys Meet?

02

How Do You Illustrate The Marketing Funnel In 5 Steps?

03

How Do You Segment A Central Message To Different Audiences?

See the full programme

Lilach Dahan

Head of Digital Marketing @ Homeis

About
Lilach
Lilach is an experienced digital marketing professional. She studied her BA in Psychology and earned her MBA at Tel Aviv University. She started her marketing roles as a content writer, social media and campaign manager alongside her successful blog. After leading the content, social and email marketing teams at Playbuzz, she's now working as head of digital marketing at Homeis, an app made for immigrants.

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