Apr
21
18:00

Market Research: Identify Your Unique Business Advantage

Workshop
Hebrew Session
Tamara Sanderson
Design Lead @ IDEO
Tamara has lived as an expat for nearly nine years and visited 70 countries, all while working at Google, Automattic and Oliver Wyman. She has approached her career with the same explorer mentality, with nearly 15 years of experience in roles ranging from management consulting to private equity, partnerships and now design. She is currently located in Boston, where she is a Design Lead for IDEO. She teaches design part-time at Jolt.io and Emeritus' Northwestern Kellogg's product management course.
More about 
Tamara Sanderson
* Formerly known as 'Competitive Analysis: Identify Your Unique Advantage' * * Bring laptops! You're going to use them :) * As markets become more competitive, businesses need to research the market and identify their unique advantage in the face of competition. In this Jolt, you will learn the steps for conducting professional market research, without falling into misleading biases and facts. By following a well-defined process, you will be able to perform market research that reflects the real market situation, map competitors, and target market positioning. This Jolt is perfect for managers and entrepreneurs interested in doing competitive analysis independently for their business.

Questions this talk answers:

01

What Can Market Research Teach You About Your Business?

02

How Do You Conduct Market Research And Draw Conclusions That Benefit The Business?

03

Which Technique Should You Use For Market Positioning?

See the full programme

Tamara Sanderson

Design Lead @ IDEO

About
Tamara
Tamara has lived as an expat for nearly nine years and visited 70 countries, all while working at Google, Automattic and Oliver Wyman. She has approached her career with the same explorer mentality, with nearly 15 years of experience in roles ranging from management consulting to private equity, partnerships and now design. She is currently located in Boston, where she is a Design Lead for IDEO. She teaches design part-time at Jolt.io and Emeritus' Northwestern Kellogg's product management course.

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