Oct
15
18:30

How to create your brand values and community? (by presenting Colu’s Case Study)

Workshop
Hebrew Session
Gilad Fisher
Chief Marketing Officer @ DAV
I am a marketing guy, that really love and understand people. My inspiration comes from creative minds, genius copy writing and those ideas that makes you say "I can't believe no one thought about it before!" (or - "can't believe i didn't think of it before)..
More about 
Gilad Fisher
In this Jolt, I will tell you a story about how we (at Colu) turned technology into a brand, how we gave this brand the values our community was looking for, and how we engaged both our business and users (which are two separate communities). By the end of this Jolt, you will understand the method of choosing your right brand values, the process of converting your users or customers into a community, and be able to take this case study and apply it to your brand.

Questions this talk answers:

01

How to understand which values your brand should really represent?

02

How to educate your potential target audience into a new behavior?

03

How to change the customers perception: from clients to community?

See the full programme

Gilad Fisher

Chief Marketing Officer @ DAV

About
Gilad
I am a marketing guy, that really love and understand people. My inspiration comes from creative minds, genius copy writing and those ideas that makes you say "I can't believe no one thought about it before!" (or - "can't believe i didn't think of it before)..

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