* Bring laptops! You'll be using them throughout the Jolt *
Any business idea, no matter how innovative it is, must meet the needs and behaviors of its consumers. In order to gain insight on these needs, businesses often use polls and focus groups. The question is, how do you conduct them appropriately so that you can trust their results, and how can you do them on a minimal budget?
In this Jolt, you'll discover a framework for conducting reliable polls and focus groups independently. You'll learn how to define the goal of your research, determine the best method for it (polls or focus groups), and plan its execution. At the end of this Jolt, you'll be able to start testing your ideas in a much more objective, yet scalable, way.
Questions this talk answers:
How do you formulate objectives and outcomes accurately?
What is the right research method to test your objectives?
How do you plan valid polls and focus groups in your daily work?
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