In a recent poll, marketers have identified 'planning across consumer touchpoints' as their #1 pain point. In this Jolt, you will learn a five-step-method for building a segmented funnel that will meet consumers across multiple platforms and drive them to take action. At the end of this Jolt, you will have the tools to create a marketing funnel that tells a persuasive story.
Questions this talk answers:
Where do marketing funnels and customer journeys meet?
How do you illustrate the marketing funnel in 5 steps?
How do you segment a central message to different audiences?
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