Apr
08
19:45

Lean Startup: How to Build & Launch a New Product

Workshop
Hebrew Session
Michael Pryke
Co-Founder @ We Built This City
I'm the co-founder of a Prop-Tech marketplace business that uses data to match landlords with independent businesses. Over a ten year career in marketing, brand and strategy I've worked on projects as diverse as developing commercial property for local entrepreneurs in London; launching a major commercial education project in China; and running a startup incubator for informal sector entrepreneurs in East Africa. I am a specialist in the lean methodology; growth; marketing; branding and strategic decision-making. I can't wait to meet you all!
More about 
Michael Pryke
Running a Startup or a new product means, before everything else, uncertainty. In a restless world that moves fast and changes all the time, a new approach is required to build a successful, adaptive business. In this Jolt, you will explore the methodology described in the bestseller that started a movement - 'The Lean Startup' - to see how it can make any venture, initiative, and product successful and viable over time. You will learn how to discover what customers want using MVP and validated learning, validate a company's business model during the entire product life cycle, and invest your efforts only in products that people will love and use.

Questions this talk answers:

01

How Do You Handle Uncertainty In Startup?

02

How To Build An MVP And Validate Product Value?

03

What You Should Do Before Launching A New Product?

See the full programme

Michael Pryke

Co-Founder @ We Built This City

About
Michael
I'm the co-founder of a Prop-Tech marketplace business that uses data to match landlords with independent businesses. Over a ten year career in marketing, brand and strategy I've worked on projects as diverse as developing commercial property for local entrepreneurs in London; launching a major commercial education project in China; and running a startup incubator for informal sector entrepreneurs in East Africa. I am a specialist in the lean methodology; growth; marketing; branding and strategic decision-making. I can't wait to meet you all!

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