Jan
12
09:15

Behavioural Economics: What Really Drives your Customers?

Workshop
Hebrew Session
Itay Boneh
Strategy Senior Manager @ Deloitte Digital
Itay is the Senior Manager for Strategy at Deloitte Digital, the creative digital consultancy, where he leads teams of digital strategy planning and digital transformation projects for top Israeli corporations. Formerly, Itay's been the VP Strategy at the global advertising agency Publicis, and has been a marketing consultant, academy lecturer, and a mentor for start-ups.
More about 
Itay Boneh
“Wouldn't economics make a lot more sense if it were based on how people actually behave, instead of how they should behave?” (Dan Ariely) Standard economics assumes that we are rational, but fail to acknowledge that we are far less rational when making decisions. In this Jolt, you'll learn common consumer biases as well as smart Marketing techniques to exploit them. Use these techniques to gain a definite advantage when creating your brand's messaging and customer journey. At the end of this Jolt, you'll be able to evaluate how customers may respond to your marketing strategy and adapt it to meet their irrational yet systematic behavior.

Questions this talk answers:

01

Why Assuming That Buyers Are Rational Is Wrong?

02

What Common Biases Do Consumers Fall To?

03

How Do You Work Around Predictable Irrationality?

See the full programme

Itay Boneh

Strategy Senior Manager @ Deloitte Digital

About
Itay
Itay is the Senior Manager for Strategy at Deloitte Digital, the creative digital consultancy, where he leads teams of digital strategy planning and digital transformation projects for top Israeli corporations. Formerly, Itay's been the VP Strategy at the global advertising agency Publicis, and has been a marketing consultant, academy lecturer, and a mentor for start-ups.

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