In this Jolt session, I will tell you a short story about how we (at Colu) turned technology into a brand, how we gave this brand the values our community aligned to, and how we engaged our business and users which are two different communities.
By the end of this Jolt, you will know how to use this case study and implement it in your brand.
Questions this talk answers:
How to set a field (of users) on fire?
How to start from scratch?
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