Sep
04
18:30

Target Audience: Defining Personas

Workshop
Hebrew Session
Maryan Bani
Creative Director @ Mellanox
Maryan is a leading Creative Director in Israel. Her passion ignites through creativity, art, people and their stories. She believes that people and emotions are the strongest pillars of insight and success, and if you can tap into someone’s emotions through a good story you can change the world. The idea of connecting people to brands through emotions has helped Maryan create a substantial portfolio cross media campaigns in industries spanning beauty, fashion, automotive and communications. Maryan currently leads the creative team at Mellanox.
More about 
Maryan Bani
The greatest challenge of marketers in today's world is to catch consumers' attention. In the age of information overload and never-ending choices, marketers must find creative ways not only to reach potential customers but also to motivate them to take action. That cannot be achieved without precisely defining your target audience. In this Jolt, you will learn how to ask the right questions to define your target audience accurately. You will practice a unique model for creating your brand's personas and evaluate its effectiveness. You will leave this Jolt prepared to personalize your marketing efforts and as a result, improve your brand's messaging.

Questions this talk answers:

01

How can defining personas increase ROI

02

What is the model for creating your brand's persona?

03

How does state-of-mind drive brand engagement

See the full programme

Maryan Bani

Creative Director @ Mellanox

About
Maryan
Maryan is a leading Creative Director in Israel. Her passion ignites through creativity, art, people and their stories. She believes that people and emotions are the strongest pillars of insight and success, and if you can tap into someone’s emotions through a good story you can change the world. The idea of connecting people to brands through emotions has helped Maryan create a substantial portfolio cross media campaigns in industries spanning beauty, fashion, automotive and communications. Maryan currently leads the creative team at Mellanox.

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