The greatest challenge of marketers in today's world is to catch consumers' attention. In the age of information overload and never-ending choices, marketers must find creative ways not only to reach potential customers but also to motivate them to take action. That cannot be achieved without precisely defining your target audience. In this Jolt, you will learn how to ask the right questions to accurately define your target audience. You will practice a unique model for defining your brand's personas and evaluate its effectiveness. You will leave this Jolt prepared to personalize your marketing efforts and as a result, improve your brand messaging.