The greatest challenge marketers face is how to catch the attention of consumers. In the age of information overload and never-ending choices, you must find creative ways to not only reach potential customers but also to motivate them to take action.
In this Jolt, you'll learn a framework for creating a marketing message that works. By understanding the consumer need and matching it with the business offer, you will be able to convey your unique value to the right audience.
Terms covered in this Jolt:
* USP (Unique Selling Proposition)
* ESP (Emotional Selling Proposition)
* The Marketing Funnel
* Consumer Insights
* User vs. Shopper
This Jolt is perfect for new marketers, small-business owners, freelancers, and anyone in need of sharpening their messaging independently.
Questions this talk answers:
How Do You Evaluate Your Unique Business Offer?
What It Takes To Extract Your Consumers' Need?
How Do You Craft A Marketing Message That Tells Your Brand's Story?
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