Jan
23
20:15

Behavioural Economics: What Really Drives your Customers?

Workshop
Hebrew Session
Itay Boneh
Marketing consultant & Strategist @ Itay Boneh
Brand development expert with sharp knives and creative approach. Formerly VP Strategy at the global advertising agency Publicis. Currently work as a marketing consultant and a strategist, lecturer in the international school at IDC Herzliya, and as a mentor for start-ups.
More about 
Itay Boneh
“Wouldn't economics make a lot more sense if it were based on how people actually behave, instead of how they should behave?” (Dan Ariely) Standard economics assumes that we are rational, but fail to acknowledge that we are far less rational when making decisions. In this Jolt, you'll learn common consumer biases as well as smart marketing techniques to take advantage of them. Use these techniques to gain a definite advantage when creating your brand's messaging and customer journey. At the end of this Jolt, you'll be able to evaluate how customers may respond to your marketing strategy and adapt it to meet their irrational yet systematic behaviour.

Questions this talk answers:

01

Why is it wrong to assume that buyers are rational?

02

What common biases do consumers fall for?

03

How do you work around predictable irrationality?

See the full programme

Itay Boneh

Marketing consultant & Strategist @ Itay Boneh

About
Itay
Brand development expert with sharp knives and creative approach. Formerly VP Strategy at the global advertising agency Publicis. Currently work as a marketing consultant and a strategist, lecturer in the international school at IDC Herzliya, and as a mentor for start-ups.

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