Oct
28
18:30

Define the Persona of Your Target Audience

Workshop
Hebrew Session
Nirit Elyovich
Marketing Strategy Advisor @ Nirit Elyovich
Nirit Elyovich is a marketing strategy expert. Nirit brings extensive experience in leading successful marketing activities for top brands. During her MBA studies, she joined the Bank Leumi advertising team and discovered the magic of marketing. The journey continued at Strauss Group, then Hyundai & Mitsubishi and until recently at Dr. Fischer. Moving from one industry to another in the last 20 years enabled her to deeply understand the Israeli consumer and to realize that knowing consumers from the inside-out is the key to success.
More about 
Nirit Elyovich
Personalization is all about tailoring a product to specific consumer needs. The more precise it is, the greater the chance consumers won't accept living without it! In this workshop, you will put yourself in your consumers' shoes. You will learn techniques to best define personas that truly represent the segments of the target audience. By the end of this workshop, you'd be able to incorporate the personas method to your marketing strategy and see how it can improve all touch points with consumers.

Questions this talk answers:

01

Why use the personas method as part of your marketing strategy

02

How to define fully-rounded personas

03

How to fine-tune your marketing strategy based on personas

See the full programme

Nirit Elyovich

Marketing Strategy Advisor @ Nirit Elyovich

About
Nirit
Nirit Elyovich is a marketing strategy expert. Nirit brings extensive experience in leading successful marketing activities for top brands. During her MBA studies, she joined the Bank Leumi advertising team and discovered the magic of marketing. The journey continued at Strauss Group, then Hyundai & Mitsubishi and until recently at Dr. Fischer. Moving from one industry to another in the last 20 years enabled her to deeply understand the Israeli consumer and to realize that knowing consumers from the inside-out is the key to success.

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