Jul
26
18:30

Storytelling Techniques for Business

Workshop
Hebrew Session
Madison Salters
Content Writer, Editor, Researcher @ The United Nations, Huffington Post, Peter Gabriel's The Toolbox, the UNTITLED Magazine, TripAdvisor
An award-winning journalist, editor, writer, documentarian, and translator, Madison Salters has been published across major new outlets and literary magazines, including The Huffington Post, TripAdvisor, and the United Nations Press. She is the Editor-in-Chief of Peter Gabriel's The Toolbox, and Nonfiction Editor of Ruminate Magazine. Named "Top 30 Under 30" by Westchester Magazine, Innovator of the Year by UCL and SOAS of London, and a UNESCO Ambassador of Peace and Cross-Cultural Dialogue, she is a sought-after public speaker.
More about 
Madison Salters
Storytelling is the biggest competitive business advantage in the world. Buyers, consumers, networkers, and hirers are 50% more likely to remember, engage with, and invest in a “real-life” human with a personal brand identity than they are a product or service. It’s no accident that the top-10 most successful brands also rank highest on the Global Empathy Index, and the world’s most successful entrepreneurs are able to deliver captivating TED talks, dish most-read LinkedIn articles, and publish high-engagement newsletters and social media posts. In this Workshop, we are going to de-mystify what “storytelling” means and learn the best practices to make it the foundational backbone of your business life. These practices can be applied across sectors, whether you’re looking to get hired, running a company, or already on staff. They will elevate your marketing, B2B, consumer outreach, HR, hiring, networking, and more. By the end of this Workshop, you will develop skills inconsistency, clear vision, clever communication, and audience-building. If you've already been to Madison's mini-course, some of the content may overlap.

Questions this talk answers:

01

How to explain complex ideas?

02

How to adjust your story according to the audience?

03

How to adjust your story according to the platform (Email, conversation, presentation)?

See the full programme

Madison Salters

Content Writer, Editor, Researcher @ The United Nations, Huffington Post, Peter Gabriel's The Toolbox, the UNTITLED Magazine, TripAdvisor

About
Madison
An award-winning journalist, editor, writer, documentarian, and translator, Madison Salters has been published across major new outlets and literary magazines, including The Huffington Post, TripAdvisor, and the United Nations Press. She is the Editor-in-Chief of Peter Gabriel's The Toolbox, and Nonfiction Editor of Ruminate Magazine. Named "Top 30 Under 30" by Westchester Magazine, Innovator of the Year by UCL and SOAS of London, and a UNESCO Ambassador of Peace and Cross-Cultural Dialogue, she is a sought-after public speaker.

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