Jul
22
09:30

Google Analytics for Beginners: How to Drive Meaningful Business Insights

Workshop
Hebrew Session
Elad Levy
Head of Growth @ Fixel
Elad is a marketing geek with a fetish for analytics. He is an experienced marketing executive with a passion for marketing technologies. Handling anything related to Product, Marketing and Sales at Fixel. Currently, he serves as the Head of Growth at Fixel, a startup that's changing the way advertisers measure user engagement. Elad is also a consultant and lecturer on anything Web Analytics and Marketing Automation. Husband, father of 2 rascals and Southpark fanatic.
More about 
Elad Levy
* Formerly known as How to Use Google Analytics to Drive Business Insights * Over 55% of sites are measured exclusively on Google Analytics, but only a fraction of marketers are using it right. In this Jolt, you will learn how to accurately set up, report, and measure your web assets using Google Analytics. This Jolt is perfect for novice Google Analytics users who are interested in extracting meaningful insights on their web assets. *** Terms that are covered in this Jolt: - Account Hierarchy: Account, Property, and View - Fundamentals: User, session, and pageview, and event - Key metrics: Bounce Rate, Time on Site ***

Questions this talk answers:

01

How do you get your account up and running in 5 minutes (or less)?

02

What are the key metrics you should care about and why?

03

Avoid data overload: How to separate noise from insight?

See the full programme

Elad Levy

Head of Growth @ Fixel

About
Elad
Elad is a marketing geek with a fetish for analytics. He is an experienced marketing executive with a passion for marketing technologies. Handling anything related to Product, Marketing and Sales at Fixel. Currently, he serves as the Head of Growth at Fixel, a startup that's changing the way advertisers measure user engagement. Elad is also a consultant and lecturer on anything Web Analytics and Marketing Automation. Husband, father of 2 rascals and Southpark fanatic.

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