Jul
07
17:30

Intro to Google Ads & Secret Methods

Workshop
Hebrew Session
Santiago Martorana
Senior Digital Marketing Manager @ Google
Santiago has over six years experience in digital advertising at Google. Prior to that he led a digital content production team for Argentina's largest TV company. Having recently finished a Master's degree in Big Data in Culture and Society he now explores the cross between data, new media, and critical theory.
More about 
Santiago Martorana
This Jolt will provide you with everything you need to know to begin advertising on Google. You will learn the basic terms of PPC (Pay-Per-Click) advertising, as well as the most popular payment forms. We will dive deep into the types of advertisements, optional targeting on Google Ads, and understand why "remarketing" and "retargeting" are so valuable.

Questions this talk answers:

01

What Are The Payment Forms In Digital Marketing?

02

Which Ads' Types Exist On Google?

03

What Are The Targeting Options On Google Ads?

See the full programme

Santiago Martorana

Senior Digital Marketing Manager @ Google

About
Santiago
Santiago has over six years experience in digital advertising at Google. Prior to that he led a digital content production team for Argentina's largest TV company. Having recently finished a Master's degree in Big Data in Culture and Society he now explores the cross between data, new media, and critical theory.

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