May
25
17:00
Target Audience: Defining Personas
Yitzy Tannenbaum
Product Marketing Manager @ AlgoSec
Yitzy Tannenbaum revels in bringing out-of-the-box ideas to drive GTM strategies and bridge the communication gap between marketing and sales. He previously held sales and marketing positions at IBM, and he is currently the Product Marketing Manager at AlgoSec. Constantly growing in creative vision, Yitzy is a sought after presenter of marketing and technical sessions in cyber and network security, and a regular presenter and speaker at conferences, webinars, and blogs.
More about
Yitzy Tannenbaum
Personalization is all about tailoring a product to specific consumer needs. The more precise it is, the greater the chance consumers won't accept living without it!
In this workshop, you will put yourself in your consumers' shoes. You will learn techniques to best define personas that truly represent the segments of the target audience. By the end of this workshop, you'd be able to incorporate the personas method to your marketing strategy and see how it can improve all touchpoints with consumers.
Questions this talk answers:
01
Why Use The Personas Method As Part Of Your Marketing Strategy
02
How To Define Fully-Rounded Personas
03
How To Fine-Tune Your Marketing Strategy Based On Personas
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See the full programmeYitzy Tannenbaum
Product Marketing Manager @ AlgoSec
About
Yitzy
Yitzy Tannenbaum revels in bringing out-of-the-box ideas to drive GTM strategies and bridge the communication gap between marketing and sales. He previously held sales and marketing positions at IBM, and he is currently the Product Marketing Manager at AlgoSec. Constantly growing in creative vision, Yitzy is a sought after presenter of marketing and technical sessions in cyber and network security, and a regular presenter and speaker at conferences, webinars, and blogs.
