* Based on the bestseller 'Traction: How Any Startup Can Achieve Explosive Customer Growth' *
So you've proved your product has value - now what? The biggest reasons startups fail after building their product is not that the product isn't good, but that they don't achieve enough traction.
In this workshop, you'll learn how to free yourself from your preconceptions around what marketing channels 'work' for your business and identify the best method to attract as many customers as possible. To do this, we'll look at 19 marketing channels and use a tool to help narrow these down to the magic one or two channels that will be your growth levers.
This Jolt is perfect for business owners, entrepreneurs, and beginner-level marketers that want to find marketing ideas they haven't considered before.
Questions this talk answers:
What are the 19 channels of traction?
How do you decide on the best channel for your business?
How do you test your ideas optimally?
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