Personalization is all about tailoring a product to specific consumer needs. The more precise it is, the greater the chance consumers won't accept living without it!
In this workshop, you will put yourself in your consumers' shoes. You will learn techniques to best define personas that truly represent the segments of the target audience. By the end of this workshop, you'd be able to incorporate the personas method to your marketing strategy and see how it can improve all touch points with consumers.
Questions this talk answers:
Why use the personas method as part of your marketing strategy
How to define fully-rounded personas
How to fine-tune your marketing strategy based on personas
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