Jul
26
09:30

Storytelling Techniques for Business

Workshop
Hebrew Session
Oshrat Nir
Product Marketing @ Giant Swarm
Oshrat does product marketing and analyst relations at Giant Swarm, a cutting edge start-up in the area of cloud-native infrastructure. Oshrat honed her marketing skills, on the job, at her previous employer, Amdocs. With over a decade of marketing experience, Oshrat has learned that at the end of the day marketing is people talking to people. Which means that marketing is rooted in storytelling. She has mastered the different pieces required to build and present a good story. She is eager to share her knowledge with others.
More about 
Oshrat Nir
Storytelling is the foundation of marketing campaigns, investor pitches, team building, and basically everything. When people make a decision, they, intentionally or unintentionally, search for a story. The challenge begins when you don't know how to explain what your team or business does, which results in others getting what you want. In this Jolt, you'll learn three techniques for turning a message into a compelling story. You'll apply each technique, craft stories that inspire action, and provide feedback. Join this Jolt to find the core of your business story.

Questions this talk answers:

01

What Elements Must Your Story Include?

02

How Do You Structure An Unforgettable Story?

03

Which Storytelling Technique Is Best For Your Upcoming Challenge?

See the full programme

Oshrat Nir

Product Marketing @ Giant Swarm

About
Oshrat
Oshrat does product marketing and analyst relations at Giant Swarm, a cutting edge start-up in the area of cloud-native infrastructure. Oshrat honed her marketing skills, on the job, at her previous employer, Amdocs. With over a decade of marketing experience, Oshrat has learned that at the end of the day marketing is people talking to people. Which means that marketing is rooted in storytelling. She has mastered the different pieces required to build and present a good story. She is eager to share her knowledge with others.

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