Mar
01
09:30

Competitive Analysis: Identify your Unique Advantage

Workshop
Hebrew Session
Amos Weisskopf
Data Scientist & Market Researcher @ wskpf.com
Amos Weisskopf is a veteran Marketing & Data-Science consultant. Over the past 15 years he has helped startups, music festivals, B2B companies and acclaimed consumer goods brands achieve breakthrough growth. His credited & uncredited work has been featured on Ad Week, The Daily Beast, The Jerusalem Post, Globes, Calcalist, Mako, Ynet and others.
More about 
Amos Weisskopf
* Bring laptops! You're going to use them :) * As markets become more competitive, businesses need to research the market and identify their unique advantage in the face of competition. In this Jolt, you will learn the steps for conducting professional market research, without falling into misleading biases and facts. By following a well-defined process, you will be able to perform market research that reflects the real market situation, map competitors, and target market positioning. This Jolt is perfect for managers and entrepreneurs interested in doing competitive analysis independently for their business.

Questions this talk answers:

01

What Can Market Research Teach You About Your Business?

02

How Do You Conduct Market Research And Draw Conclusions That Benefit The Business?

03

Which Technique Should You Use For Market Positioning?

See the full programme

Amos Weisskopf

Data Scientist & Market Researcher @ wskpf.com

About
Amos
Amos Weisskopf is a veteran Marketing & Data-Science consultant. Over the past 15 years he has helped startups, music festivals, B2B companies and acclaimed consumer goods brands achieve breakthrough growth. His credited & uncredited work has been featured on Ad Week, The Daily Beast, The Jerusalem Post, Globes, Calcalist, Mako, Ynet and others.

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