A recent Forbes study showed that retaining an existing customer is up to EIGHT TIMES CHEAPER than acquiring a new one! The key to successful retention is to create a customer experience that is innovative, technological, and, most importantly - human.
In this Jolt, you'll learn small tactics that can improve your customer experience significantly. You'll understand how Customer Journey Mapping works and analyze relevant examples, and discuss quick wins to refine communication, boost engagement, and give customers that unexpected WOW effect.
You'll leave this Jolt with creative ideas for improving the experience of your product or service, at minimum budget.
Questions this talk answers:
How do you map your business’ customer journey?
How do you determine which customer interaction point to improve?
What quick wins can you use to enhance your customer experience?
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