Dec
23
09:30
Market Research: Identify Your Unique Business Advantage
Noa Segol
VP Marketing & Strategy @ PractiTest
Noa is currently the VP of Marketing & Strategy at PractiTest. In the last 8 years, she has been working in B2B domains and has led teams of Designers, SDRs and more. She's worked at companies like Engie and Amdocs and has helped generate leads using various methods including content and email marketing, SEO, social media, webinars, A/B testing, and more.
She is a psychologist and a teacher by heart.
More about
Noa Segol
As markets become more competitive, businesses need to research the market and identify their unique advantage in the face of competition.
In this Jolt, you will learn the steps for conducting professional market research, without falling into misleading biases and facts. By following a well-defined process, you will be able to perform market research that reflects the real market situation, map competitors, and target market positioning.
This Jolt is perfect for managers and entrepreneurs interested in doing competitive analysis independently for their business.
Questions this talk answers:
01
What Can Market Research Teach You About Your Business?
02
How Do You Conduct Market Research And Draw Conclusions That Benefit The Business?
03
Which Technique Should You Use For Market Positioning?
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See the full programmeNoa Segol
VP Marketing & Strategy @ PractiTest
About
Noa
Noa is currently the VP of Marketing & Strategy at PractiTest. In the last 8 years, she has been working in B2B domains and has led teams of Designers, SDRs and more. She's worked at companies like Engie and Amdocs and has helped generate leads using various methods including content and email marketing, SEO, social media, webinars, A/B testing, and more.
She is a psychologist and a teacher by heart.
