Jun
10
18:00

Target Audience: Defining Personas

Workshop
Hebrew Session
Yitzy Tannenbaum
Product Marketing Manager @ AlgoSec
Yitzy Tannenbaum revels in bringing out-of-the-box ideas to drive GTM strategies and bridge the communication gap between marketing and sales. He previously held sales and marketing positions at IBM, and he is currently the Product Marketing Manager at AlgoSec. Constantly growing in creative vision, Yitzy is a sought after presenter of marketing and technical sessions in cyber and network security, and a regular presenter and speaker at conferences, webinars, and blogs.
More about 
Yitzy Tannenbaum
Personalization is all about tailoring a product to specific consumer needs. The more precise it is, the greater the chance consumers won't accept living without it! In this workshop, you will put yourself in your consumers' shoes. You will learn techniques to best define personas that truly represent the segments of the target audience. By the end of this workshop, you'd be able to incorporate the personas method to your marketing strategy and see how it can improve all touchpoints with consumers.

Questions this talk answers:

01

Why Use The Personas Method As Part Of Your Marketing Strategy

02

How To Define Fully-Rounded Personas

03

How To Fine-Tune Your Marketing Strategy Based On Personas

See the full programme

Yitzy Tannenbaum

Product Marketing Manager @ AlgoSec

About
Yitzy
Yitzy Tannenbaum revels in bringing out-of-the-box ideas to drive GTM strategies and bridge the communication gap between marketing and sales. He previously held sales and marketing positions at IBM, and he is currently the Product Marketing Manager at AlgoSec. Constantly growing in creative vision, Yitzy is a sought after presenter of marketing and technical sessions in cyber and network security, and a regular presenter and speaker at conferences, webinars, and blogs.

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