Sep
25
18:45
Innovation Intro: Mindset and Tools
Workshop
Hebrew Session
Shiran Azoulay Rubinstein
Speaker Coach @ Vayomar
Senior advisor in the department of education and business of Vayomar. Shiran began her career in communications at the age of 14.5, when she began broadcasting on the radio "Voice of the Red Sea" in Eilat. At the age of 21, she was the main produce. During her degree, she took an active part in the Student Union and served as the Association's spokesperson. Her love of rhetoric led her to "Vayomar", believing that knowledge of rhetoric and awareness of the power of interpersonal communication would lead to a better society.
More about 
Shiran Azoulay Rubinstein
"Innovation" is a huge buzzword and as such, we need to deconstruct it and bring clarity to the term, approach and learn the practical use for it. We all, naturally, have different perceptual and cognitive fixations that always force us to think and see reality in a certain way. If we learn the 3 main kinds of thought fixation (symmetry fixation, constraints fixation, and complexity fixation), we can look at our challenges through a broad spectrum and find more creative solutions, which are different from the ones we’ve come up with so far. We can also analyze existing solutions in today's ecosystem according to methodical tools and points of view. We will also acquire a tool to analyze and promote solutions for various challenges.
Questions this talk answers:
01
What Is The Difference Between Creativity And Innovation?
02
How Can I Approach A Challenge In A Fresh Analytical Way?
03
How Can I Break Cognitive And Mental Fixations?
See the full programme
Shiran Azoulay Rubinstein
Speaker Coach @ Vayomar
About
Shiran
Senior advisor in the department of education and business of Vayomar. Shiran began her career in communications at the age of 14.5, when she began broadcasting on the radio "Voice of the Red Sea" in Eilat. At the age of 21, she was the main produce. During her degree, she took an active part in the Student Union and served as the Association's spokesperson. Her love of rhetoric led her to "Vayomar", believing that knowledge of rhetoric and awareness of the power of interpersonal communication would lead to a better society.

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