Mar
09
18:00

Marketing Channels: Smart Ways to Get Traction

Workshop
Hebrew Session
Victoria Rusnac
Chief Marketing Officer @ Nexford University
Victoria is the Chief Marketing Officer at an EdTech company. Over the past 15 years, Victoria has been working at top corporates such as Nestle, Orange, EE, Intuit as well as successful start-ups in the UK. Victoria has worked with the Incubator at the London Business School and Chicago Booth Angel Network to help the start-ups scale. Victoria blends in a high-level view on growth strategy with practical tools, making marketing simple and digestible. Besides marketing, Victoria does career coaching and helps young people get a job in marketing
More about 
Victoria Rusnac
* Based on the bestseller 'Traction: How Any Startup Can Achieve Explosive Customer Growth' * So you've proved your product has value--now what? The biggest reason startups fail after building their product is not that the product isn't good, but that they don't achieve enough traction. In this workshop, you'll learn how to free yourself from preconceptions around what marketing channels “work” for your business and identify the best method to attract as many customers as possible. To do this, we'll look at 19 marketing channels and use a tool to help narrow these down to the magic one (or two) channels that will be your growth levers. This Jolt is perfect for business owners, entrepreneurs, and beginner-level marketers that want to find marketing ideas they haven't considered before.

Questions this talk answers:

01

What Are The 19 Channels Of Traction?

02

How Do You Decide On The Best Channel For Your Business?

03

How Do You Test Your Ideas Optimally?

See the full programme

Victoria Rusnac

Chief Marketing Officer @ Nexford University

About
Victoria
Victoria is the Chief Marketing Officer at an EdTech company. Over the past 15 years, Victoria has been working at top corporates such as Nestle, Orange, EE, Intuit as well as successful start-ups in the UK. Victoria has worked with the Incubator at the London Business School and Chicago Booth Angel Network to help the start-ups scale. Victoria blends in a high-level view on growth strategy with practical tools, making marketing simple and digestible. Besides marketing, Victoria does career coaching and helps young people get a job in marketing

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