Nov
27
20:00
Setting the Right Price for Your Product
Davinia Tomlinson
Founder @ rainchq
Davinia is the founder of rainchq, a new concept in financial services designed to help women take control of their financial futures. Davinia has more than 15 years experience in the investment management and professional services industries across a variety of senior marketing and business development roles. She is an accomplished public speaker, board member and mother of two young daughters, who are her 'why'. Davinia has an executive MBA from Cass Business School in London.
More about
Davinia Tomlinson
Pricing is critical to businesses. If you price your product or service too low, you risk losing profits. If you price it too high, you risk losing its attractiveness to customers. The key is to set a price that will maximize revenue without damaging your brand.
In this Jolt, you will learn strategies that successful businesses use to price their products and evaluate their effectiveness. You will leave this Jolt prepared to optimize the pricing strategy of your business and tackle the delicate art of pricing.
Questions this talk answers:
01
What could go wrong if you don't strategize pricing for your product?
02
How to use the Boston Matrix to assess your product's market share and growth
03
How to determine which pricing strategy is the best fit for your product
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See the full programmeDavinia Tomlinson
Founder @ rainchq
About
Davinia
Davinia is the founder of rainchq, a new concept in financial services designed to help women take control of their financial futures. Davinia has more than 15 years experience in the investment management and professional services industries across a variety of senior marketing and business development roles. She is an accomplished public speaker, board member and mother of two young daughters, who are her 'why'. Davinia has an executive MBA from Cass Business School in London.
