Jan
28
20:30
User Acquisition: A Beginner's Guide to Marketing Funnels
Shirley Gal
Strategic Planner @ McCann Erickson
Shirley Gal is an advertising professional, and also writes in Haaretz, Israel's most prominent newspaper. She served in the elite Israeli military intelligence Unit 8200, earned her MBA in the Hebrew University of Jerusalem, and became a strategic planner and a strategy manager in the leading Israeli advertising companies. She's working with the top leading brands in the Israeli market, and also writing romance novels in her spare time.
More about
Shirley Gal
In a recent poll, marketers identified 'planning across consumer touchpoints' as their #1 pain point. In this introductory Jolt, you will learn a five-step method for building a segmented funnel that meets consumers across multiple platforms and drives them to take action. At the end of this Jolt, you will have the tools to create a marketing funnel that tells a persuasive story.
Questions this talk answers:
01
Where do marketing funnels and customer journeys meet?
02
How do you illustrate the marketing funnel in 5 steps?
03
How do you segment a central message to different audiences?
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See the full programmeShirley Gal
Strategic Planner @ McCann Erickson
About
Shirley
Shirley Gal is an advertising professional, and also writes in Haaretz, Israel's most prominent newspaper. She served in the elite Israeli military intelligence Unit 8200, earned her MBA in the Hebrew University of Jerusalem, and became a strategic planner and a strategy manager in the leading Israeli advertising companies. She's working with the top leading brands in the Israeli market, and also writing romance novels in her spare time.
