Oct
02
18:45

Behavioural Economics: What Really Drives your Customers?

Workshop
Hebrew Session
Udi Ledergor
VP Marketing @ Gong.io
I'm a 5-time VP Marketing with 20 years of industry experience heading world-class marketing teams for public and private companies across a variety of industries. He is also the author of The 50 Secrets of Trade Show Success, a public speaker, and start-up adviser.
More about 
Udi Ledergor
“Wouldn't economics make a lot more sense if it were based on how people actually behave, instead of how they should behave?” (Dan Ariely) Standard economics assumes that we are rational, but fail to acknowledge that we are far less rational when making decisions. In this Jolt, you'll learn common consumer biases as well as smart Marketing techniques to exploit them. Use these techniques to gain a definite advantage when creating your brand's messaging and customer journey. At the end of this Jolt, you'll be able to evaluate how customers may respond to your marketing strategy and adapt it to meet their irrational yet systematic behavior.

Questions this talk answers:

01

Why assuming that buyers are rational is wrong?

02

What common biases do consumers fall to?

03

How do you work around predictable irrationality?

See the full programme

Udi Ledergor

VP Marketing @ Gong.io

About
Udi
I'm a 5-time VP Marketing with 20 years of industry experience heading world-class marketing teams for public and private companies across a variety of industries. He is also the author of The 50 Secrets of Trade Show Success, a public speaker, and start-up adviser.

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