Happy clients will repeatedly buy from you as well as refer others to buy from you with no additional marketing effort from your end. This is why a satisfied customer is the best business strategy of all and should be top priority for any freelance or company offering their products and services.
In this Jolt session, Liad Tal teaches us how to keep our customer satisfied, and it starts by making sure you acquire the right ones. "Everyone is not your customer," as Seth Godin so smartly says. Together, we'll discuss a few advanced methods to target and wisely choose the right accounts for you.
After you find your perfect match, it's important to set and manage expectations correctly. A happy customer is a customer who understands the scope of what they will be receiving from you (as well as what not) and will continuously get exactly what they were expecting. In this session, we will discuss a few tactics and tools to set expectation before acquisition as well as manage expectations continuously throughout delivery.
If you deliver exactly what you said you would, they will remain happy and loyal, If you exceed their expectations, they will roar for you. We will discuss and share tactics to exceed customer expectations and transform them into true advocates. We will also discuss a few ways to leverage their advocacy in our marketing strategies moving forward.
Questions this talk answers:
How do I choose the right clients?
How do I align expectations with clients?
How can I exceed client expectations?
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