Mar
31
20:15

Behavioural Economics: What Really Drives your Customers?

Workshop
Hebrew Session
Ziv Rotem
Founder @ Tulugar
Ziv is a Behavioral Economist and an Ed-Tech entrepreneur, working in London. Formerly, a business analyst and consultant at Giza Singer Even corporate finance department in Tel Aviv., and CMO/researcher at Rotem- Ar marketing research agency. In recent years, Ziv is working on developing a new approach to employment under his startup venture “Tulugar”, a member of the UCL “Educate” research accelerator. Additionally, he has been tutoring Behavioral Economics and International Trade at UCL and LBS and working as a freelance biz dev consultant.
More about 
Ziv Rotem
“Wouldn't economics make a lot more sense if it were based on how people actually behave, instead of how they should behave?” (Dan Ariely) Standard economics assumes that we are rational, but fail to acknowledge that we are far less rational when making decisions. In this Jolt, you'll learn common consumer biases as well as smart marketing techniques to take advantage of them. Use these techniques to gain a definite advantage when creating your brand's messaging and customer journey. At the end of this Jolt, you'll be able to evaluate how customers may respond to your marketing strategy and adapt it to meet their irrational yet systematic behaviour.

Questions this talk answers:

01

Why Is It Wrong To Assume That Buyers Are Rational?

02

What Common Biases Do Consumers Fall For?

03

How Do You Work Around Predictable Irrationality?

See the full programme

Ziv Rotem

Founder @ Tulugar

About
Ziv
Ziv is a Behavioral Economist and an Ed-Tech entrepreneur, working in London. Formerly, a business analyst and consultant at Giza Singer Even corporate finance department in Tel Aviv., and CMO/researcher at Rotem- Ar marketing research agency. In recent years, Ziv is working on developing a new approach to employment under his startup venture “Tulugar”, a member of the UCL “Educate” research accelerator. Additionally, he has been tutoring Behavioral Economics and International Trade at UCL and LBS and working as a freelance biz dev consultant.

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