May
10
18:00
Buyer Personas: Understanding Your Consumers Better
Barbara Stewart
Founder @ Hiya Marketing
For more than 17 years, I have had one mission: to deliver customer centric ideas that ultimately deliver value back to businesses and their customers. Extensive hands on experience working globally (London, Berlin, Sydney & Barcelona), developing Customer Experience programmes.
More about
Barbara Stewart
Personalization is all about tailoring a product to specific consumer needs. The more precise it is, the greater the chance consumers won't accept living without it!
In this workshop, you will put yourself in the shoes of your consumers. You will learn techniques to best define personas that truly represent the segments of the target audience. By the end of this workshop, you'll be able to incorporate the personas method to your marketing strategy and experience how it can improve all touchpoints with your consumers.
Questions this talk answers:
01
Why Use The Personas Framework As Part Of Your Marketing Strategy?
02
How Do You Define Personas, Step-By-Step?
03
How Do You Fine-Tune Your Marketing Strategy Based On Personas?
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See the full programmeBarbara Stewart
Founder @ Hiya Marketing
About
Barbara
For more than 17 years, I have had one mission: to deliver customer centric ideas that ultimately deliver value back to businesses and their customers. Extensive hands on experience working globally (London, Berlin, Sydney & Barcelona), developing Customer Experience programmes.
