Digital marketing can be a minefield. It's an expensive game to play when you are just starting out, especially if you don’t know where to begin. The sites themselves appear to be user-friendly, making it very easy for you to waste a lot of money on something that will realize little to no impact.
This interactive, actionable workshop will give you the basics you need to know to not just start advertising your business on Google, but how to do it effectively. When done right, digital marketing can be a great way to generate new leads, build your brand and increase sales revenue.
In addition to covering the basics of PPC (Pay-Per-Click) advertising, this Jolt will dive deep into the different types of advertisements and how they work. You'll also cover how to target, re-target and re-market to the correct audiences.
Questions this talk answers:
How Do You Pay For Digital Marketing?
Which Ad Types Exist On Google Ads?
What Is Remarketing/Retargeting On Google Ads?
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