May
12
18:30

Behavioural Economics: What Really Drives your Customers?

Workshop
Hebrew Session
Asa Shapiro
VP strategy & behavioral insights @ Lead Ogilvy
Asa has more than a decade of experience as an advertising strategist for some of Israel's leading brands. He specializes in consumer behavior research & applied behavioral economics. today he is VP strategy for Lead Ogilvy one of israel's leading advertising agencies and he also manages NUDGE a behavior design practice within the agency that utilze behavior science to help brands grow. Asa studied marketing and advertising at the University of Illinois & holds an MA in political communication from the Hebrew University of Jeruslaem.
More about 
Asa Shapiro
“Wouldn't economics make a lot more sense if it were based on how people actually behave, instead of how they should behave?” (Dan Ariely) Standard economics assumes that we are rational, but fail to acknowledge that we are far less rational when making decisions. In this Jolt, you'll learn common consumer biases as well as smart marketing techniques to take advantage of them. Use these techniques to gain a definite advantage when creating your brand's messaging and customer journey. At the end of this Jolt, you'll be able to evaluate how customers may respond to your marketing strategy and adapt it to meet their irrational yet systematic behavior.

Questions this talk answers:

01

Why Is It Wrong To Assume That Buyers Are Rational?

02

What Common Biases Do Consumers Fall For?

03

How Do You Work Around Predictable Irrationality?

See the full programme

Asa Shapiro

VP strategy & behavioral insights @ Lead Ogilvy

About
Asa
Asa has more than a decade of experience as an advertising strategist for some of Israel's leading brands. He specializes in consumer behavior research & applied behavioral economics. today he is VP strategy for Lead Ogilvy one of israel's leading advertising agencies and he also manages NUDGE a behavior design practice within the agency that utilze behavior science to help brands grow. Asa studied marketing and advertising at the University of Illinois & holds an MA in political communication from the Hebrew University of Jeruslaem.

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