Draw Better Business Insights from Data

In the age of analytics, the competence to make decisions based on data gives a significant advantage for those who do. The challenge is to use relevant data so that you come up with reliable and meaningful insights. In this Jolt, you'll learn a six-step framework for conducting valid data-driven research. By adhering to this framework, you'll be able to make smart business decisions. The framework covers: - Defining a research question (and what happens if you don't) - Understanding your data: The benchmarks of valuable data - Conducting business research - Enriching the dataset - Bringing analytical value to your business partners - Evaluate your research This Jolt is excellent for managers and business owners, setting out to lead a professional strategy based on correct facts and figures.