Facebook and Instagram marketing can be a minefield. It's an expensive game to play when you are just starting out, especially if you have no skills in it. The sites themselves make it very easy for you to pour a lot of money into something that won't have a lot of impact. This interactive, actionable workshop will give you everything you need to know to not just start advertising your business on Facebook & Instagram, but how to do it effectively. Once done right, Facebook and Instagram marketing can be a great way to get new leads, build your brand and increase sales revenue. As well as covering the basics of PPC (Pay-Per-Click) advertising, you'll proceed to deep dive into the type of advertisements, and how they can work. You'll also cover what's called optional segmentations as well as how to target, re-target and re-market to the correct audiences. Walk away from this workshop with confidence that you can create an eye-catching, impactful marketing campaign via PPC advertising on Facebook and Instagram.