SEO Basics: Attract Your Target Audience via Google Search

Search Engine Optimization (SEO) is a zero-sum game. Your website either appears on the first page of search results, or it doesn't exist, as 75% of searchers never go past the first page of search results. To rank high in search results, you need to know what your audience is searching for online. In this Jolt, you'll learn an SEO framework for attracting relevant website traffic: - Keyword research - Discover what information your target audience is searching for online - Content strategy - Incorporate keywords that will deliver the best results on search engines - On-Page optimization - guidelines for creating content in a Google-friendly way This Jolt is perfect for those interested in incorporating SEO into their business' efforts or doing it on their own.