Taking an early stage product to market? Learn the smartest experiments to produce effective marketing, fast.
The MVP mindset has taken over the world of business - release quick and early to learn from user feedback, improve, repeat.
In this talk we learn to take this mindset one step further by cutting the costs and time of development and offering users products and services that don't yet exist, to see what their reactions are, and go from there.
We'll go into details on how to run experiments quickly, how to validate them, and how to maximize the effects of competitor analysis.
Questions this talk answers:
How to cut time and costs of learning what customers want with experimenting
How to run experiments in a lean way (minimum viable test)
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