Jul
16
17:45

Buyer Personas: Understanding Your Consumers Better

Workshop
Hebrew Session
Nirit Elyovich
Strategic Business & Marketing Consultant @ Nirit Elyovich
Nirit Elyovich is a marketing strategy expert. Nirit brings extensive experience in leading successful marketing activities for top brands. During her MBA studies, she joined the Bank Leumi advertising team and discovered the magic of marketing. The journey continued at Strauss Group, then Hyundai & Mitsubishi and until recently at Dr. Fischer. Moving from one industry to another in the last 20 years enabled her to deeply understand the Israeli consumer and to realize that knowing consumers from the inside-out is the key to success.
More about 
Nirit Elyovich
*Formerly known as 'Target Audience: Defining Personas'* Personalization is all about tailoring a product to specific consumer needs. The more precise it is, the higher the chance consumers won't accept living without it! The thing is, you can't get to know every consumer personally. But you can create a customer persona to represent each segment of your target audience. In this Jolt, you'll put yourself in your consumers' shoes. You'll learn a systematic framework to define buyer personas. By the end of this Jolt, you'd be able to incorporate the personas method to your marketing strategy and see how it can improve all touchpoints with consumers.

Questions this talk answers:

01

Why use the personas framework as part of your marketing strategy?

02

How do you define fully-rounded personas, step-by-step?

03

How do you fine-tune your marketing strategy based on personas?

See the full programme

Nirit Elyovich

Strategic Business & Marketing Consultant @ Nirit Elyovich

About
Nirit
Nirit Elyovich is a marketing strategy expert. Nirit brings extensive experience in leading successful marketing activities for top brands. During her MBA studies, she joined the Bank Leumi advertising team and discovered the magic of marketing. The journey continued at Strauss Group, then Hyundai & Mitsubishi and until recently at Dr. Fischer. Moving from one industry to another in the last 20 years enabled her to deeply understand the Israeli consumer and to realize that knowing consumers from the inside-out is the key to success.

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