* Bring laptops! You're going to use them :) *
The greatest challenge of marketers is to catch consumers' attention. In the age of information overload and never-ending choices, you must find creative ways not only to reach potential customers but also to motivate them to take action.
In this Jolt, you'll learn and practice a model for creating a marketing message that works. By understanding the real drive of your target audience, you'd be able to add unique value to your brand's story and sharpen your messaging.
This Jolt is perfect for new marketers, entrepreneurs, and anyone interested in turning their brand's story into a compelling message.
Questions this talk answers:
How to you define your target audience
How to create a marketing message that conveys an emotional promise
When & where to communicate your message
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