Jan
22
18:30
How to Build a Top Marketing Message
Maryan Bani
Creative Director @ Mellanox
Maryan is a leading Creative Director in Israel. Her passion ignites through creativity, art, people and their stories. She believes that people and emotions are the strongest pillars of insight and success, and if you can tap into someone’s emotions through a good story you can change the world. The idea of connecting people to brands through emotions has helped Maryan create a substantial portfolio cross media campaigns in industries spanning beauty, fashion, automotive and communications. Maryan currently leads the creative team at Mellanox.
More about
Maryan Bani
* Bring laptops! You're going to use them :) *
The greatest challenge of marketers is to catch consumers' attention. In the age of information overload and never-ending choices, you must find creative ways not only to reach potential customers but also to motivate them to take action.
In this Jolt, you'll learn and practice a model for creating a marketing message that works. By understanding the real drive of your target audience, you'd be able to add unique value to your brand's story and sharpen your messaging.
This Jolt is perfect for new marketers, entrepreneurs, and anyone interested in turning their brand's story into a compelling message.
Questions this talk answers:
01
How to you define your target audience
02
How to create a marketing message that conveys an emotional promise
03
When & where to communicate your message
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See the full programmeMaryan Bani
Creative Director @ Mellanox
About
Maryan
Maryan is a leading Creative Director in Israel. Her passion ignites through creativity, art, people and their stories. She believes that people and emotions are the strongest pillars of insight and success, and if you can tap into someone’s emotions through a good story you can change the world. The idea of connecting people to brands through emotions has helped Maryan create a substantial portfolio cross media campaigns in industries spanning beauty, fashion, automotive and communications. Maryan currently leads the creative team at Mellanox.
