Jun
18
09:30

Target Audience: Defining Personas

Workshop
Hebrew Session
Barak Finkelshtein
Head of Business Development @ Zero21
Barak is the COO of TMTI Innovation Summit & Startup Competition, which is the largest summit in the middle east for early-stage startups. He is also the Head of Business Development at Zero21. Barak is experienced with mentoring early-stage entrepreneurs and has established two mobile applications.
More about 
Barak Finkelshtein
Personalization is all about tailoring a product to specific consumer needs. The more precise it is, the greater the chance consumers won't accept living without it! In this workshop, you will put yourself in your consumers' shoes. You will learn techniques to best define personas that truly represent the segments of the target audience. By the end of this workshop, you'd be able to incorporate the personas method to your marketing strategy and see how it can improve all touchpoints with consumers.

Questions this talk answers:

01

Why Use The Personas Method As Part Of Your Marketing Strategy

02

How To Define Fully-Rounded Personas

03

How To Fine-Tune Your Marketing Strategy Based On Personas

See the full programme

Barak Finkelshtein

Head of Business Development @ Zero21

About
Barak
Barak is the COO of TMTI Innovation Summit & Startup Competition, which is the largest summit in the middle east for early-stage startups. He is also the Head of Business Development at Zero21. Barak is experienced with mentoring early-stage entrepreneurs and has established two mobile applications.

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