Apr
22
19:45
A/B Testing: Main Principles
Galit Galperin
Senior Product Lead @ Playtech, Voicey
Galit is a product leader and user experience expert, who is developing digital products and experiences for over a decade. Galit is bringing both product strategy and hands-on experience and also specializing in conversational AI products. Currently in a senior product lead role of a global gaming platform. Galit is mentoring junior product managers on how to be successful in the first years as a product and teaches in IDC Herzlia as well.
More about
Galit Galperin
Businesses continuously seek to optimize their products to increase conversions without taking unnecessary risks. The challenge is that you are NOT the user of your product and therefore, cannot genuinely foresee how users will interact with it.
In this Jolt, you will learn the basics of A/B Testing - a method for comparing two or more versions of a web page or app against each other to determine which one performs better. Join this Jolt to gain a simple yet powerful experimental tool that enables you to target maximum results with minimal resources.
Questions this talk answers:
01
Why Do Businesses Do AB Testing?
02
How Do I Create A Test Plan
03
How do I Measure The Results of the Test and Optimize Accordingly?
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See the full programmeGalit Galperin
Senior Product Lead @ Playtech, Voicey
About
Galit
Galit is a product leader and user experience expert, who is developing digital products and experiences for over a decade. Galit is bringing both product strategy and hands-on experience and also specializing in conversational AI products. Currently in a senior product lead role of a global gaming platform. Galit is mentoring junior product managers on how to be successful in the first years as a product and teaches in IDC Herzlia as well.
