Jan
07
18:00

Market Research: Identify Your Unique Business Advantage

Workshop
Hebrew Session
Renana Ashkenazi
Principal @ Grove Ventures
I come from a strong tech background with extensive product & managerial experience in the areas of Technology, Global Innovation and strategy. Today, I manages the investment team at Grove Ventures, a leading Israeli deep technology fund. Prior to Grove I worked at Applied Materials in various product and technical management roles. My previous position was an engineering fellow at the Center for Innovation in Global Health Technologies at Northwestern University developing diagnostic devices for Africa. I have an MSc and BSc in engineering
More about 
Renana Ashkenazi
As markets become more competitive, businesses need to research the market and identify their unique advantage in the face of competition. In this Jolt, you will learn the steps for conducting professional market research, without falling into misleading biases and facts. By following a well-defined process, you will be able to perform market research that reflects the real market situation, map competitors, and target market positioning. This Jolt is perfect for managers and entrepreneurs interested in doing competitive analysis independently for their business.

Questions this talk answers:

01

What Can Market Research Teach You About Your Business?

02

How Do You Conduct Market Research And Draw Conclusions That Benefit The Business?

03

Which Technique Should You Use For Market Positioning?

See the full programme

Renana Ashkenazi

Principal @ Grove Ventures

About
Renana
I come from a strong tech background with extensive product & managerial experience in the areas of Technology, Global Innovation and strategy. Today, I manages the investment team at Grove Ventures, a leading Israeli deep technology fund. Prior to Grove I worked at Applied Materials in various product and technical management roles. My previous position was an engineering fellow at the Center for Innovation in Global Health Technologies at Northwestern University developing diagnostic devices for Africa. I have an MSc and BSc in engineering

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