Jun
21
09:30

Marketing Channels: Smart Ways to Get Traction

Workshop
Hebrew Session
Noa Segol
VP Marketing & Strategy @ PractiTest
Noa is currently the VP of Marketing & Strategy at PractiTest. In the last 8 years, she has been working in B2B domains and has led teams of Designers, SDRs and more. She's worked at companies like Engie and Amdocs and has helped generate leads using various methods including content and email marketing, SEO, social media, webinars, A/B testing, and more. She is a psychologist and a teacher by heart.
More about 
Noa Segol
* Based on the bestseller 'Traction: How Any Startup Can Achieve Explosive Customer Growth' * So you've proved your product has value--now what? The biggest reason startups fail after building their product is not that the product isn't good, but that they don't achieve enough traction. In this workshop, you'll learn how to free yourself from preconceptions around what marketing channels “work” for your business and identify the best method to attract as many customers as possible. To do this, we'll look at 19 marketing channels and use a tool to help narrow these down to the magic one (or two) channels that will be your growth levers. This Jolt is perfect for business owners, entrepreneurs, and beginner-level marketers that want to find marketing ideas they haven't considered before.

Questions this talk answers:

01

What Are The 19 Channels Of Traction?

02

How Do You Decide On The Best Channel For Your Business?

03

How Do You Test Your Ideas Optimally?

See the full programme

Noa Segol

VP Marketing & Strategy @ PractiTest

About
Noa
Noa is currently the VP of Marketing & Strategy at PractiTest. In the last 8 years, she has been working in B2B domains and has led teams of Designers, SDRs and more. She's worked at companies like Engie and Amdocs and has helped generate leads using various methods including content and email marketing, SEO, social media, webinars, A/B testing, and more. She is a psychologist and a teacher by heart.

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