Fiona is a freelance UX designer and serial entrepreneur based in the UK. Over the past 5 years, Fiona has helped early-stage startups build the right products through research, design and testing. She has worked with founders across a wide range of industries including beauty, law, financial services, medical technology and home improvements. In her spare time, Fiona runs her own start-up, where she teaches other aspiring entrepreneurs how to validate their ideas and design websites that convert visitors into paying customers.