Aug
04
17:30

A/B Testing: Main Principles

Workshop
Hebrew Session
Jake Tenenbaum
Senior Client Success Manager @ Dynamic Yield
Jake helps businesses develop personalized, digital experiences. Part-time Product Manager, and part-time consultant with 3+ years in eCommerce, 5+ years in AdTech/FMP. Jake also volunteers with Out in Tech.
More about 
Jake Tenenbaum
Businesses continuously seek to optimize their products to increase conversions without taking unnecessary risks. The challenge is that you are NOT the user of your product and therefore, cannot genuinely foresee how users will interact with it. In this Jolt, you will learn the basics of A/B Testing - a method for comparing two or more versions of a web page or app against each other to determine which one performs better. Join this Jolt to gain a simple yet powerful experimental tool that enables you to target maximum results with minimal resources.

Questions this talk answers:

01

Why Do Businesses Do AB testing?

02

How Do I Define Efficient Yet Meaningful Tests?

03

How Do I Measure The Results of the Test and Optimize Accordingly?

See the full programme

Jake Tenenbaum

Senior Client Success Manager @ Dynamic Yield

About
Jake
Jake helps businesses develop personalized, digital experiences. Part-time Product Manager, and part-time consultant with 3+ years in eCommerce, 5+ years in AdTech/FMP. Jake also volunteers with Out in Tech.

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