How do you measure the progress of a start-up? Between the "I have an idea" phase and the dreamy exit, there are so many numbers, Excels and metrics that can be either highly important or very distracting. With the growth of your business, you suddenly realize there are many things you need to measure regularly for you to meet your goals. Suddenly, all kinds of words begin to appear: KPI, LTV, Cohort Retention, Vanity Metrics, Unit Economics, Business Model, etc.. This workshop is for people of product, marketing, community, operations, entrepreneurs - anyone who builds a start-up or works in one and wants to understand better how this economic machine works. After this workshop, you will be familiar with the technical-accounting concepts that drive the company's strategy.